![]() ![]() ‘We look forward to another successful collaboration with Brisk featuring fan-favorite characters. Pepsi and Unilevers Brisk Ice Tea is letting fans unlock exclusive content for the new Kinect Star Wars game via scannable Microsoft Tags printed on limited-edition bottles. ![]() ![]() ‘It's clear that our fans have embraced Brisk's authentic yet unique take on Star Wars,’ said Kayleen Walters, senior director, marketing, Lucasfilm. 1IRI Data, US MULOC Past 52 Weeks ending 11/20/16. Brisk isn’t afraid to kick iced tea up a notch and show some attitude, which is probably why it’s the 1 iced tea brand for Multicultural Millennials. ‘We're excited to creatively extend our Star Wars campaign to promote the release of “Kinect Star Wars” and to be able to provide an exclusive immersive gaming experience for Brisk consumers and Star Wars fans.’ Thats Brisk This 1 Billion iced tea brand is a global powerhouse known for its bold flavors and unique variety of taste sensations. Lipton Brisk Ice Tea From the Star Wars video game Brisksaber to a Super Bowl spot with Eminem, this campaign turned a once unknown iced tea from Pepsi into a billion dollar brand and became a case study at Harvard Business School. ‘To expand upon our successful partnership with Star Wars, Brisk will offer artist-designed packaging that features innovative on-pack technology to deliver exclusive content to a passionate fanbase,’ said Eric Fuller, brand director, Brisk Iced Tea. In order to activate the M-Tag and race with Anakin's Podracer, fans can simply hold the new bottle up to the Kinect sensor after loading the ‘Kinect Star Wars’ game and follow the instructions on the menu. Brisk® Iced Tea is a product of the Pepsi Lipton Tea Partnership, a joint venture between PepsiCo and Unilever. It is available in the US at participating 7-Eleven stores for an exclusive launch period in April and wherever one-liter Brisk is sold throughout May and June. Limited-time package will launch exclusively at 7-Eleven in April before nationwide roll-out in May PURCHASE, N.Y., Ap/PRNewswire/ - Brisk Iced Tea invites fans to taste 'The Force. The new bottle will feature a gold cap and artist graphics of iconic Star Wars characters R2-D2 and C-3PO. The special M-Tag on the label will allow gamers to unlock an exclusive Anakin Podracer experience in the new ‘Kinect Star Wars’ game, available now, along with the Limited Edition ‘Kinect Star Wars’ Xbox 360 bundle. US beverage brand Brisk Iced Tea has unveiled a limited-time one-liter bottle with the first-ever Kinect scannable Microsoft tag (M-Tag) printed on a bottle that unlocks content in an Xbox game. ![]()
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